Hilton Hotels Has Diversified Its Lodging Brands by Adding Curio

Multiple Choice

Hilton Hotels has diversified its lodging brands by adding Curio Collection, Tapestry Collection, and Canopy by Hilton, properties that offer stylish, distinctive decors and personalized services that appeal to young professionals seeking distinctive lodging alternatives. Managers can enhance the differentiation of these new brands based on all of these value drivers except

A) striving to create superior product features, design, and performance.
B) striving for innovation and technological advances.
C) pursuing continuous quality improvement.
D) increasing the intensity of marketing, brand building, and sales activities.
E) seeking out low-quality inputs.