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Best-Cost Provider Strategies Are Appealing in Those Market Situations Where

Question 28

Multiple Choice

Best-cost provider strategies are appealing in those market situations where


A) diverse buyer preferences make product differentiation the norm and where a large number of value-conscious buyers can be induced to purchase mid-range products.
B) a company is positioned between competitors who have ultra-low prices and competitors who have top-notch products in terms of both quality and performance.
C) buyers are more quality-conscious than price-conscious.
D) there are numerous buyer segments, buyer needs are diverse across these segments, only a few of the segments are growing rapidly, and sellers' products are strongly differentiated.
E) buyers are more performance-conscious than value-conscious.

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