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    Retail Management
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    Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing
  5. Question
    Which Prospective Customers Are Most Likely to Respond to a Direct
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Which Prospective Customers Are Most Likely to Respond to a Direct

Question 41

Question 41

Multiple Choice

Which prospective customers are most likely to respond to a direct marketer's offering?


A) regulars and nonregulars
B) regulars and new contacts
C) new contacts and nonregulars
D) new contacts and nonrespondents

Correct Answer:

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