Multiple Choice
In general,which of the following would have the highest response rate to a direct marketer's promotion?
A) a mailing of a general clothing catalog featuring sales merchandise
B) a mailing of a special magazine subscription offer which includes a sweepstakes offer
C) a mailing to past purchasers of a collectible doll for the third doll in a series
D) a mailing based on a rented list
Correct Answer:

Verified
Correct Answer:
Verified
Q17: Despite the negative publicity,sales of cigarettes through
Q18: A direct marketer determines the goods and
Q19: Direct marketing is forecast to grow based
Q20: A major factor contributing to the low
Q21: A direct marketing strategy should start with
Q23: Even though it is a nonstore retailer,vending
Q24: Merchandise cannot generally be examined by consumers
Q25: An ethical issue that affects direct marketers
Q26: A major advantage of the use of
Q27: Which nontraditional retailing has a temporary captive