Multiple Choice
A major advantage of the use of airport retailing by a retailer is ________.
A) tighter security at airports
B) access to a captive audience
C) interest in duty-free shopping by domestic travelers
D) availability of larger stores
Correct Answer:
Verified
Correct Answer:
Verified
Q21: A direct marketing strategy should start with
Q22: In general,which of the following would have
Q23: Even though it is a nonstore retailer,vending
Q24: Merchandise cannot generally be examined by consumers
Q25: An ethical issue that affects direct marketers
Q27: Which nontraditional retailing has a temporary captive
Q28: Multichannel retailing is an example of what
Q29: A direct marketer can reduce its catalog
Q30: A direct marketer can reduce its order
Q31: Differentiate between the Internet and the World