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    Exam 6: Web, nonstore-Based, and Other Forms of Nontraditional Retailing
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    The "30-Day Rule" Most Directly Relates to Which Stage of a Direct
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The "30-Day Rule" Most Directly Relates to Which Stage of a Direct

Question 38

Question 38

Multiple Choice

The "30-day rule" most directly relates to which stage of a direct marketing strategy?


A) presenting the message
B) measuring results
C) maintaining the database
D) order fulfillment

Correct Answer:

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