While a Direct Marketer's Overall Response Rate Is Good,its Average

Multiple Choice

While a direct marketer's overall response rate is good,its average purchase amount per catalog is below average.Most of its orders were placed by phone.The direct marketer should ________.

A) train its telephone-based personnel to cross-sell merchandise
B) utilize smaller catalogs for new contacts
C) utilize larger catalogs for regular customers
D) encourage customers to mail in their orders