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    Exam 7: Identifying and Understanding Consumers
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    Which Type of Target Market Strategy Is Most Likely to Be
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Which Type of Target Market Strategy Is Most Likely to Be

Question 103

Question 103

Multiple Choice

Which type of target market strategy is most likely to be used by a diversified retailer?


A) niche strategy
B) mass market
C) differentiated marketing
D) concentrated marketing

Correct Answer:

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