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    Retail Management
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    Exam 7: Identifying and Understanding Consumers
  5. Question
    The Study of Motivation Is Easy Since Consumers May Buy
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The Study of Motivation Is Easy Since Consumers May Buy

Question 102

Question 102

True/False

The study of motivation is easy since consumers may buy the same product for different reasons,may have subconscious motivations,and may not tell the retailer their real reasons for product/service purchases.

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