Multiple Choice
A major disadvantage of the use of secondary data is ________.
A) its high cost of data collection
B) its lack of a representative sample
C) that data may be categorized in an unusable fashion
D) its difficulty in tabulation
Correct Answer:

Verified
Correct Answer:
Verified
Q28: Secondary data can be further broken down
Q29: The semantic differential technique uses _.<br>A) demographic
Q30: A food-oriented retailer wishes to compile a
Q31: a.Illustrate how a Web-based retailer can base
Q32: Which problem definition is most likely to
Q34: In studying its image,a retailer discovers that
Q35: a.Describe the importance of the problem definition
Q36: a.Under what conditions could secondary data sources
Q37: A major advantage of secondary data is
Q38: A retailer determined that its monthly sales