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    Retail Management
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    Exam 8: Information Gathering and Processing in Retailing
  5. Question
    The Semantic Differential Technique Uses ________
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The Semantic Differential Technique Uses ________

Question 29

Question 29

Multiple Choice

The semantic differential technique uses ________.


A) demographic data
B) nominal scales
C) ratio scales
D) bipolar adjective scales

Correct Answer:

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