In Studying Its Image,a Retailer Discovers That It Is,on Average,described

Multiple Choice

In studying its image,a retailer discovers that it is,on average,described as being expensive,as having very good service,as stocking conventional "me-too" goods,and as having a conservative fashion orientation.The retailer used which primary research technique?

A) observation
B) sampling
C) semantic differential
D) multi-dimensional scaling