A Retailer Plans to Study Store Loyalty Among a Group

Multiple Choice

A retailer plans to study store loyalty among a group of respondents that live within normal driving time of its store.The retailer seeks to terminate the data collection process in the early stage of data collection if the store-loyal group of customers approximates 30 percent of respondents.Which survey technique should the retailer utilize?

A) mail survey
B) telephone survey
C) simulation
D) observation