A Retailer Wants to Study the Effect of Store Brand

Multiple Choice

A retailer wants to study the effect of store brand on customer perception of quality.While the same exact knit shirts are shown to respondents,one-half are labeled with the store's dealer brand and the other half with a nationally advertised manufacturer's brand.Respondents are told to rate the quality of each shirt.They are told that the purpose of the study is to refine the store's quality measurement scale.This illustrates ________.

A) a simulation
B) a disguised survey
C) a nondisguised survey
D) observation