Question 1

A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer ________.

Accepted Answer

A)  has a theme-setting display 
B)  practices experiential merchandising 
C)  utilizes the model stock approach 
D)  employs functional product groupings

Question 2

A straight traffic flow is ideally suited to self-service operations with shopping carts and centralized checkouts.

Accepted Answer

A) True 
 B)False

Question 3

Assortment,theme-setting,and cut case displays are all ________ displays.

Accepted Answer

A)  ankle-level 
B)  end-aisle 
C)  eye-level 
D)  point-of-purchase

Question 4

Which of these is not a disadvantage of using audio on a Web site?

Accepted Answer

A)  The downloading time may be long. 
B)  Consumers may not have the appropriate plug-in. 
C)  Consumers may view the music as inappropriate. 
D)  The site may appear to be cluttered.

Question 5

Eye-level display positions are more effective for impulse goods than knee-level positions.

Accepted Answer

A) True 
 B)False

Question 6

A ready-to-heat meal offered for sale by a supermarket is an example of ________.

Accepted Answer

A)  experiential shopping 
B)  impulse sales 
C)  cross-merchandising 
D)  solutions selling

Question 7

A store attempting to increase sales of impulse goods should utilize a purchase motivation product grouping.

Accepted Answer

A) True 
 B)False

Question 8

The equivalent of a storefront for a Web-based retailer is a(n)________.

Accepted Answer

A)  E-mail address 
B)  search engine 
C)  checkout counter 
D)  home page

Question 9

Lounge areas,dressing rooms,wide aisles,and a restaurant are components of ________ space.

Accepted Answer

A)  personnel 
B)  merchandise 
C)  selling 
D)  customer

Question 10

A retailer determines its space needs in a model stock approach on the basis of ________.

Accepted Answer

A)  maintaining a proper assortment of merchandise 
B)  inventory turnover 
C)  supplier use of electronic data interchange (EDI) 
D)  fit of merchandise to modular displays

Question 11

The poorest retail display position is a(n)________ position.

Accepted Answer

A)  end-aisle 
B)  ankle-level 
C)  eye-level 
D)  checkout counter

Question 12

A firm using the sales-productivity ratio approach to space allocation may develop a product assortment that does not satisfy consumer one-stop shopping requirements.

Accepted Answer

A) True 
 B)False

Question 13

A straight (gridiron)traffic pattern is typically used by ________.

Accepted Answer

A)  stores with large customer space 
B)  specialty stores 
C)  food retailers 
D)  nonfood retailers

Question 14

Which of the following is an example of experiential merchandising?

Accepted Answer

A)  self-service retailing 
B)  impulse buying by consumers 
C)  an interactive video kiosk 
D)  a centralized returns department

Question 15

Develop a community relations strategy for a local Italian restaurant that is located within one mile of your college/university.Most of the patrons of the restaurant are college students,faculty,and administrators.

Accepted Answer

The answer of Develop a community relations strategy for a...

Question 16

a.What are the advantages of a retailer's determining space needs using a model stock approach? ...the sales-productivity ratio?
b.What are the disadvantages of a retailer's determining space needs using a model stock approach? ...the sales-productivity ratio?

Accepted Answer

The answer of a.What are the advantages of a retailer's...

Question 17

Chain retailers and franchisors are concerned with developing and maintaining a consistent image across all units.

Accepted Answer

A) True 
 B)False

Question 18

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to ________.

Accepted Answer

A)  concern over high shipping and handling costs 
B)  the difficulty in completing the order format 
C)  fear of credit card security 
D)  all of the above factors

Question 19

Positioning can best be defined as ________.

Accepted Answer

A)  a retailer's projecting an image relative to its retail category and its competitors that elicits a positive consumer response 
B)  how a retailer is perceived by consumers and others 
C)  the way in which a retailer is defined in a shopper's mind 
D)  the mix of atmosphere, storefronts, store layouts, displays, and customer services as they relate to communicating with customers

Question 20

An appropriate use of dead areas is for personnel space.

Accepted Answer

A) True 
 B)False

Exam 18: Establishing and Maintaining a Retail Image

A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer ________.

A straight traffic flow is ideally suited to self-service operations with shopping carts and centralized checkouts.

Assortment,theme-setting,and cut case displays are all ________ displays.

Which of these is not a disadvantage of using audio on a Web site?

Eye-level display positions are more effective for impulse goods than knee-level positions.

A ready-to-heat meal offered for sale by a supermarket is an example of ________.

A store attempting to increase sales of impulse goods should utilize a purchase motivation product grouping.

The equivalent of a storefront for a Web-based retailer is a(n) ________.

Lounge areas,dressing rooms,wide aisles,and a restaurant are components of ________ space.

A retailer determines its space needs in a model stock approach on the basis of ________.

The poorest retail display position is a(n) ________ position.

A firm using the sales-productivity ratio approach to space allocation may develop a product assortment that does not satisfy consumer one-stop shopping requirements.

A straight (gridiron) traffic pattern is typically used by ________.

Which of the following is an example of experiential merchandising?

Develop a community relations strategy for a local Italian restaurant that is located within one mile of your college/university.Most of the patrons of the restaurant are college students,faculty,and administrators.

a.What are the advantages of a retailer's determining space needs using a model stock approach? ...the sales-productivity ratio? b.What are the disadvantages of a retailer's determining space needs using a model stock approach? ...the sales-productivity ratio?

Chain retailers and franchisors are concerned with developing and maintaining a consistent image across all units.

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to ________.

Positioning can best be defined as ________.

An appropriate use of dead areas is for personnel space.