Question 1

The straight traffic pattern is most widely used by ________.

Accepted Answer

A)   discount stores
B)   department stores
C)   gasoline stations
D)   specialty stores A

Question 2

A camera shop develops kits for amateurs that include a point-and-shoot camera,memory card,case,and a separate battery charger.The kit is sold at a discounted price from the price of the separate components.This concept is an example of ________.

Accepted Answer

A)   a model stock approach
B)   scrambled merchandising
C)   solutions selling
D)   experiential merchandising C

Question 3

The best retail locations are generally given to ________ goods.

Accepted Answer

A)   profitable
B)   convenience
C)   complementary
D)   specialty A

Question 4

In disguised building height,________.

Accepted Answer

A)   climate-controlled entrances are used to increase interior visibility
B)   part of the store is beneath ground level
C)   all floors are at ground level or higher
D)   a store has no display windows

Question 5

Dump bin displays contain closed assortments.

Accepted Answer

A) True 
 B)False

Question 6

A membership chain drugstore places camera batteries,battery chargers,memory cards,and camera cases next to each other.This represents which product grouping?

Accepted Answer

A)   storability
B)   market segment
C)   purchase motivation
D)   functional

Question 7

A major advantage of the model stock approach is that it ________.

Accepted Answer

A)   tries to maximize total sales
B)   insures a balanced assortment of goods
C)   strives to maximize total store profits
D)   seeks to maximize sales per square foot

Question 8

Most retailers devote the largest proportion of their total space to merchandise space.

Accepted Answer

A) True 
 B)False

Question 9

Which of these is an example of solutions selling by a supermarket?

Accepted Answer

A)   placing a weekly menu in a newspaper insert and then stocking all of the required ingredients in a single location in the store
B)   selling seasonal merchandise such as outdoor grills at low prices
C)   having in-store sampling of its private brands
D)   opening longer hours during pre-holiday time periods

Question 10

Develop an experiential merchandising program for a clothing store catering to college students.

Accepted Answer

The answer of Develop an experiential merchandising program for a...

Question 11

Browsing throughout a store in an unstructured manner is encouraged in a curving traffic-flow pattern.

Accepted Answer

A) True 
 B)False

Question 12

A retailer seeking to determine an optimal location for impulse goods should utilize which product grouping?

Accepted Answer

A)   end use
B)   target market appeal
C)   purchase motivation
D)   price level

Question 13

Point-of-purchase displays may be developed by the retailer or provided by manufacturers or wholesalers.

Accepted Answer

A) True 
 B)False

Question 14

With the sales-productivity ratio,a retailer determines space needs by ________.

Accepted Answer

A)   dividing merchandise into impulse and specific intent categories
B)   computing the amount of floor space necessary to display a given assortment of merchandise
C)   increasing space for complementary goods and decreasing space for substitute goods
D)   determining which products will maximize sales or profit per foot

Question 15

The concept of atmospherics is only applicable to "bricks-and-mortar-based" retailers.

Accepted Answer

A) True 
 B)False

Question 16

A major advantage to a straight (gridiron)traffic flow is ________.

Accepted Answer

A)   large open areas are developed
B)   ease of self-service merchandising
C)   multiple traffic patterns are developed
D)   the feeling of openness within the store

Question 17

Related-item selling is represented in a(n)________ display.

Accepted Answer

A)   assortment
B)   theme-setting
C)   rack
D)   ensemble

Question 18

A bookstore determines space needs for each department on the basis of assortment guidelines.For example,the computer department requires ample selling space for classic programs,new programs,novices,and computer nerds.The bookstore determines space needs by ________.

Accepted Answer

A)   the sales-productivity ratio
B)   the model stock approach
C)   market segment product groupings
D)   functional product groupings

Question 19

The checkout counter is more complicated for Web retailers than for physical store retailers.

Accepted Answer

A) True 
 B)False

Question 20

Sales productivity is generally computed on the basis of sales per square foot of merchandise space.

Accepted Answer

A) True 
 B)False

Exam 18: Establishing and Maintaining a Retail Image

The straight traffic pattern is most widely used by ________.

A camera shop develops kits for amateurs that include a point-and-shoot camera,memory card,case,and a separate battery charger.The kit is sold at a discounted price from the price of the separate components.This concept is an example of ________.

The best retail locations are generally given to ________ goods.

In disguised building height,________.

Dump bin displays contain closed assortments.

A membership chain drugstore places camera batteries,battery chargers,memory cards,and camera cases next to each other.This represents which product grouping?

A major advantage of the model stock approach is that it ________.

Most retailers devote the largest proportion of their total space to merchandise space.

Which of these is an example of solutions selling by a supermarket?

Develop an experiential merchandising program for a clothing store catering to college students.

Browsing throughout a store in an unstructured manner is encouraged in a curving traffic-flow pattern.

A retailer seeking to determine an optimal location for impulse goods should utilize which product grouping?

Point-of-purchase displays may be developed by the retailer or provided by manufacturers or wholesalers.

With the sales-productivity ratio,a retailer determines space needs by ________.

The concept of atmospherics is only applicable to "bricks-and-mortar-based" retailers.

A major advantage to a straight (gridiron) traffic flow is ________.

Related-item selling is represented in a(n) ________ display.

A bookstore determines space needs for each department on the basis of assortment guidelines.For example,the computer department requires ample selling space for classic programs,new programs,novices,and computer nerds.The bookstore determines space needs by ________.

The checkout counter is more complicated for Web retailers than for physical store retailers.

Sales productivity is generally computed on the basis of sales per square foot of merchandise space.