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Exam 1
An Introduction to Retailing
112 Questions
Exam 2
Building and Sustaining Relationships in Retailing
Exam 3
Strategic Planning in Retailing
Exam 4
Retail Institutions by Ownership
Exam 5
Retail Institutions by Store-Based Strategy Mix
Exam 6
Web, nonstore-Based, and Other Forms of Nontraditional Retailing
Exam 7
Identifying and Understanding Consumers
Exam 8
Information Gathering and Processing in Retailing
Exam 9
Trading-Area Analysis
Exam 10
Site Selection
Exam 11
Retail Organization and Human Resource Management
Exam 12
Operations Management: Financial Dimensions
Exam 13
Operations Management: Operational Dimensions
Exam 14
Developing Merchandise Plans
Exam 15
Implementing Merchandise Plans
Exam 16
Financial Merchandise Management
Exam 17
Pricing in Retailing
Exam 18
Establishing and Maintaining a Retail Image
Exam 19
Promotional Strategy