Multiple Choice
When Marriott Hotels decided to improve the quality of service it offered its customers,it asked special corporate guests to comment on the good and bad issues of their stay,and also to tell what the competition was doing better than Marriott. Marriott acted accordingly. Which of the following did Marriott use?
A) benchmarking
B) data decentralization
C) information processing
D) mirroring
Correct Answer:
Verified
Correct Answer:
Verified
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