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  3. Study Set
    CB Study Set 3
  4. Exam
    Exam 2: Value and the Consumer Behavior Value Framework
  5. Question
    A Basic CRM Premise Is That Customers Form Relationships with Companies
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A Basic CRM Premise Is That Customers Form Relationships with Companies

Question 3

Question 3

True/False

A basic CRM premise is that customers form relationships with companies as opposed to companies conducting individual transactions with customers.

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