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    Exam 12: Decision Making I: Need Recognition and Search
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    Frank Only Knows About Five Brands of Cellphones
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Frank Only Knows About Five Brands of Cellphones

Question 95

Question 95

Multiple Choice

Frank only knows about five brands of cellphones. What does this set of brands represent for Frank?


A) consideration set
B) inert set
C) awareness set
D) likely set

Correct Answer:

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