Question 1

The term ranking criteria is used to refer to the attributes of a product that consumers consider when reviewing possible solutions to a problem.

Accepted Answer

A) True 
 B)False

Question 2

What is another term for a consumer's perceived current state?

Accepted Answer

A)  desired state 
B)  ideal state 
C)  actual state 
D)  personal state

Question 3

Search tends to decrease as a consumer's level of education and income increase.

Accepted Answer

A) True 
 B)False

Question 4

A consumer performs an ongoing search when he or she seeks information simply because he or she is interested in a particular topic.

Accepted Answer

A) True 
 B)False

Question 5

Which term refers to the set of alternatives of which a consumer is cognizant?

Accepted Answer

A)  universal set 
B)  consideration set 
C)  inert set 
D)  awareness set

Question 6

Pre-purchase search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem.

Accepted Answer

A) True 
 B)False

Question 7

Describe the three major decision-making perspectives and describe a purchase decision you or your family made that illustrates each one.

Accepted Answer

The answer of Describe the three major decision-making perspectives and...

Question 8

For the past six months John has been searching online dating services for that perfect partner. Unfortunately, all of his effort has come to nothing none of his searches have resulted in life mate. What is John most likely suffering from?

Accepted Answer

A)  bribe 
B)  search regret 
C)  placement fee 
D)  extortion

Question 9

The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in sequential fashion and always complete the process.

Accepted Answer

A) True 
 B)False

Question 10

Name and describe the types of risk consumers face when making decisions, and discuss how a marketer can reduce each type of risk for consumers.

Accepted Answer

The answer of Name and describe the types of risk...

Question 11

Consumers most often perform internal searches before any other type of search begins.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT a decision-making perspective?

Accepted Answer

A)  rational decision-making 
B)  experiential decision-making 
C)  behavioural influence decision-making 
D)  limited decision-making

Question 13

Vince is really into Harley Davidson motorcycles and seeks out information on these bikes online and through social media, simply because he is interested in them. Which type of search does this represent?

Accepted Answer

A)  consistent 
B)  extended 
C)  pre-emptive 
D)  ongoing

Question 14

Which set of alternatives is the largest?

Accepted Answer

A)  awareness 
B)  consideration 
C)  universal 
D)  inert

Question 15

Frank only knows about five brands of cellphones. What does this set of brands represent for Frank?

Accepted Answer

A)  consideration set 
B)  inert set 
C)  awareness set 
D)  likely set

Question 16

John will never purchase a Ford automobile because of a previous bad experience with that brand. To which set of alternatives does Ford belong for John?

Accepted Answer

A)  inert 
B)  rejection 
C)  noncompliance 
D)  inept

Question 17

A billionaire business woman wants to run for public office, but she's concerned about how voting constituents will react to her rich lifestyle. Her constituents are more frugal, and she's concerned that they might think less of her because of her background. Which type of risk is this?

Accepted Answer

A)  financial 
B)  social 
C)  performance 
D)  physical

Question 18

Name and describe the different "sets" available to consumers when making a decision. Identify the schools that were in each of your sets when you were deciding which school to attend.

Accepted Answer

The answer of Name and describe the different "sets" available...

Question 19

A consumer's alternative set includes alternatives that are considered acceptable for further consideration in decision making.

Accepted Answer

A) True 
 B)False

Question 20

List the activities in the consumer decision-making process and explain why these activities are not referred to as steps.

Accepted Answer

The answer of List the activities in the consumer decision-making...

Exam 12: Decision Making I: Need Recognition and Search

The term ranking criteria is used to refer to the attributes of a product that consumers consider when reviewing possible solutions to a problem.

What is another term for a consumer's perceived current state?

Search tends to decrease as a consumer's level of education and income increase.

A consumer performs an ongoing search when he or she seeks information simply because he or she is interested in a particular topic.

Which term refers to the set of alternatives of which a consumer is cognizant?

Pre-purchase search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem.

Describe the three major decision-making perspectives and describe a purchase decision you or your family made that illustrates each one.

For the past six months John has been searching online dating services for that perfect partner. Unfortunately, all of his effort has come to nothing none of his searches have resulted in life mate. What is John most likely suffering from?

The activities found in the decision-making process are referred to as steps because consumers proceed through the activities in sequential fashion and always complete the process.

Name and describe the types of risk consumers face when making decisions, and discuss how a marketer can reduce each type of risk for consumers.

Consumers most often perform internal searches before any other type of search begins.

Which of the following is NOT a decision-making perspective?

Vince is really into Harley Davidson motorcycles and seeks out information on these bikes online and through social media, simply because he is interested in them. Which type of search does this represent?

Which set of alternatives is the largest?

Frank only knows about five brands of cellphones. What does this set of brands represent for Frank?

John will never purchase a Ford automobile because of a previous bad experience with that brand. To which set of alternatives does Ford belong for John?

A billionaire business woman wants to run for public office, but she's concerned about how voting constituents will react to her rich lifestyle. Her constituents are more frugal, and she's concerned that they might think less of her because of her background. Which type of risk is this?

Name and describe the different "sets" available to consumers when making a decision. Identify the schools that were in each of your sets when you were deciding which school to attend.

A consumer's alternative set includes alternatives that are considered acceptable for further consideration in decision making.

List the activities in the consumer decision-making process and explain why these activities are not referred to as steps.