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    Exam 12: Decision Making I: Need Recognition and Search
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    John Will Never Purchase a Ford Automobile Because of a Previous
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John Will Never Purchase a Ford Automobile Because of a Previous

Question 96

Question 96

Multiple Choice

John will never purchase a Ford automobile because of a previous bad experience with that brand. To which set of alternatives does Ford belong for John?


A) inert
B) rejection
C) noncompliance
D) inept

Correct Answer:

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