Tata Motors Has Improved the Productivity of Its Plant

Multiple Choice

Tata Motors has improved the productivity of its plant. For the new financial year, the company projects a production increase of 30 percent. It has instructed its sales force to aggressively distribute and promote its trucks. The company believes the market will absorb more products if the sales force is aggressive. What sort of orientation does Tata have?

A) market
B) production
C) sales
D) customer