Innovative Silversmiths Creates and Markets Silver and Turquoise Jewellery, Which

Multiple Choice

Innovative Silversmiths creates and markets silver and turquoise jewellery, which it sells to retailers. The company's management believes its retail customers will stock more jewellery if its salespeople use aggressive marketing techniques. Which type of orientation does the company have?

A) customer orientation
B) production orientation
C) sales orientation
D) market orientation