Today's Typical Recreation Vehicle Owner Is White, 50 Years Old

Multiple Choice

Today's typical recreation vehicle owner is white, 50 years old, and married. With a mean household income of $71,900, typical recreation vehicle owners are more affluent than average and tend to own their homes. They spend approximately 19 days a year in their rolling homes. On the way, they're likely to listen to country music, easy listening, or all-talk radio. This describes which of the following for recreation vehicles?

A) market segment
B) market differentiation
C) perceived market
D) target market