Wesley Electronics Inc

Multiple Choice

Wesley Electronics Inc. is a company that manufactures electronic gadgets. The marketing managers of the company spend a great deal of money on advertising in order to create awareness of the company's products among potential customers. They employ various methods of advertising, such as print, broadcast, and online advertising. According to the steps of market segmentation, what is Wesley Electronics Inc. most likely doing?

A) selecting a market or product category for study
B) designing and implementing marketing mixes
C) profiling and analyzing market segments
D) selecting segmentation descriptors for a market