Scenario 8-1 E&V Bridal Studios Is a Wedding Consulting Business Designed to Designed

Multiple Choice

Scenario 8-1
E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians. At one time it used the same marketing mix for all of its customers, but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.E&V studios are located in urban areas such as Toronto and Vancouver.
-Refer to the scenario. E&V Bridal Studios markets its services to its customers by using ethnicity to divide its customers into segments. Which of the following would ethnicity be classified as?

A) perceived image
B) accessibility quotient
C) environmental control
D) segmentation base