Multiple Choice
David is a vacuum salesman and is looking for a cell phone that will help him to keep in touch with family via texting, to keep in touch with his office while he is on the road, and a phone that will let him connect to the Web. What type of segmentation should be used here?
A) benefit segmentation
B) value-added segmentation
C) mass segmentation
D) macrosegmentation
Correct Answer:
Verified
Correct Answer:
Verified
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