Why Are Many Retail Firms Interested in Customer Loyalty Cards

Multiple Choice

Why are many retail firms interested in customer loyalty cards and programs?

A) because roughly 80 percent of the profit comes from 20 percent of the sales
B) because roughly 80 percent of a firm's customers are repeat business
C) because roughly 50 percent of a firm's customers purchase 80 percent of the sales volume of the product
D) because roughly 20 percent of a firm's customers purchase 80 percent of the sales volume of the product