Women Have Been Treated as Second-Class Citizens by the Sporting

Multiple Choice

Women have been treated as second-class citizens by the sporting goods industry, but in 2002, sporting goods manufacturers and retailers began aggressively pursuing this market. Nike opened two women-only boutiques called Nike Goddess to test how receptive women were to its new merchandising concepts. Which type of demographic segmentation was the sporting goods industry using?

A) lifestyle
B) usage rate
C) benefit
D) gender