Multiple Choice
You are an advertising manager for a company that sells health and fitness equipment to upscale professionals between the ages of 25 and 45. Your firm advertises during drive time on easy-listening radio stations and on television on the A&E and the Discovery channels. On what basis are you most likely to segment this market?
A) region
B) usage
C) stage of family life cycle
D) lifestyle
Correct Answer:
Verified
Correct Answer:
Verified
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