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Manufacturers of Instant Potato Flakes Sell to Resellers, Institutional Food

Question 138

Multiple Choice

Manufacturers of instant potato flakes sell to resellers, institutional food services, and movie production companies. (Instant potato flakes are typically used in movies when the scene calls for falling snow.) How would manufacturers of instant potato flakes most likely segment their market?


A) by company characteristics
B) by the buying process
C) by financial terms
D) by customer relationship objectives

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