Multiple Choice
A catalogue retailer that sells fleece-lined outerwear knows its target market includes people who work outdoors year-round as well as people who engage in winter sports. The catalogue retailer could mail personalized catalogues to prospects who are subscribers to a journal for people actively involved in the lumber industry. In this way, the catalogue retailer could leverage customer information to do which of the following?
A) cross-sell
B) reinforce purchase decisions
C) retain loyal customers
D) induce product trial
Correct Answer:
Verified
Correct Answer:
Verified
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