As the General Manager of KTRV Radio 1030, You Are

Multiple Choice

As the general manager of KTRV radio 1030, you are trying to take advantage of changes in technology to increase the number of listeners to your station. Which of the following is a strategy you could employ?

A) Change the call letters for your station to something easier to remember.
B) Gain more control over your message by making greater use of publicity.
C) Eliminate advertising.
D) Develop an online radio website.