Multiple Choice
What are the stages of the new product development process?
A) idea generation, idea screening, market research, development, testing, and observation research
B) idea generation, idea screening, analysis, development, testing, and commercialization
C) idea generation, idea screening, analysis, development, testing, and promotional planning
D) idea generation, idea screening, market research, focus groups, intercept surveys, and observation research
Correct Answer:
Verified
Correct Answer:
Verified
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