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    Business
  3. Study Set
    Introduction to Business
  4. Exam
    Exam 12: Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
  5. Question
    Which Type of Pricing Aims to Price a Handful of Items
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Which Type of Pricing Aims to Price a Handful of Items

Question 13

Question 13

Multiple Choice

Which type of pricing aims to price a handful of items temporarily below cost to drive in-store traffic?


A) high/low pricing
B) loss leader pricing
C) penetration pricing
D) price discrimination

Correct Answer:

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