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What Is Odd Pricing

Question 15

Multiple Choice

What is odd pricing?


A) setting prices based on a statistical analysis of consumer behaviour
B) varying prices at odd intervals rather than maintaining stable and predictable pricing
C) charging prices that fall slightly below even dollars and cents, such as charging $5.99 instead of $6.00
D) charging prices that differ significantly from competitors' prices in order to create an image of prestige and quality

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