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How Does Cost-Based Pricing Work

Question 12

Multiple Choice

How does cost-based pricing work?


A) It determines price by adding a fixed margin to the per-unit cost of the product.
B) It determines the percentage of cost of the raw materials of the product and adds it to the product's price to get the selling price.
C) It puts the highest profit margins on the most expensive items.
D) It starts by determining what price consumers would be willing to pay then marketers subtract their desired margin.

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