Multiple Choice
Bottom-up forecasting provides the advantage of:
A) forecasting coming from people who are not responsible for achieving the sales figure forecast.
B) salespeople who tend to be optimistic and may overestimate sales.
C) allowing forecast information to come from the people closest to the market.
D) salespeople who may deliberately underestimate sales if their bonuses depend on exceeding the sales forecast.
E) All of the above are advantages of bottom-up forecasting.
Correct Answer:

Verified
Correct Answer:
Verified
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