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  3. Study Set
    Marketing Research An Applied Orientation
  4. Exam
    Exam 4: Exploratory Research Design: Secondary Data
  5. Question
    List the Criteria for Evaluating Secondary Data (Table 4
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List the Criteria for Evaluating Secondary Data (Table 4

Question 42

Question 42

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List the criteria for evaluating secondary data (Table 4.2 in the text).

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Secondary data should be evaluated on th...

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