Multiple Choice
A customer-centric approach
A) emphasizes selling products to whoever will buy.
B) is transaction oriented.
C) is internally focused.
D) is relationship oriented.
E) highlights product features and benefits in its positioning.
Correct Answer:
Verified
Correct Answer:
Verified
Q24: McDonald's is so focused on the customer
Q25: With a product-centric approach,<br>A) all decisions start
Q26: Arbol Industries' Operating Committee discovered that each
Q27: The business orientation of a product-centric company
Q28: It is the customer who determines what
Q30: McDonald's was the first organization in its
Q31: McDonald's constantly tries new ventures, such as
Q32: GE Healthcare's consulting services value proposition failed
Q33: In a customer-centric company, customer relations is
Q34: Product-centric organizations look at the number of