Scenario C

Multiple Choice

Scenario C. Caroline is a marketing representative for a publishing house. She is about to set her yearly goals with the manager of her department. There are a few goals that they are considering:
1. Increase her sales from 10,000 units to 20,000.
2. Design a cause marketing event to benefit St. Jude's Children's Hospital.
3. Develop a campaign to promote a product to overweight teens.

-Caroline is especially excited about goal 2,since it appeals to her higher values.In terms of desirable characteristics for goals,this goal would be considered

A) meaningful.
B) challenging but attainable.
C) acceptable.
D) well compensated.
E) specific and quantifiable.