Multiple Choice
Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage.This is an example of:
A) a nonfranchise building promotion.
B) a franchise building promotion.
C) a high-involvement sales promotion.
D) a sales promotion trap.
E) event marketing.
Correct Answer:
Verified
Correct Answer:
Verified
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