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Kellogg's Promoted a Bart Simpson Watch to Consumers Who Mailed

Question 58

Multiple Choice

Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal.This is an example of a _____ premium.


A) cost-covered
B) self-liquidating
C) subsidized
D) cost-plus
E) base-cost

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