Multiple Choice
Which of the following is a disadvantage associated with couponing?
A) It can be difficult to estimate how many consumers will use a coupon and when.
B) It is not useful in encouraging trail.
C) Response to a coupon is immediate.
D) It does not help in encouraging non - users to try a brand.
E) It may encourage regular users to trade down to inexpensive brands.
Correct Answer:
Verified
Correct Answer:
Verified
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