Gillette's Market Research Shows That Most Consumers Decide Upon a Brand

Multiple Choice

Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store.Based on these findings,what form of promotion should be most effective for Gillette's Right Guard brand?

A) Direct mail coupons
B) Event marketing
C) Coupons distributed through freestanding inserts in newspapers
D) In-store coupons
E) Spiffs