Multiple Choice
You won't find Armani advertising its new line of men's toiletries in just any men's magazine.The company is striving to position its new line of toiletries as a product for the man with discerning tastes who only buys the finest products.While selecting a print medium to run an ad for this new product,Armani would be most concerned with the publication's:
A) permanence.
B) pass-along-readership.
C) prestige.
D) reproduction quality.
E) cost.
Correct Answer:
Verified
Correct Answer:
Verified
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