Which of the Following Statements About the Geographic Selectivity Offered

Multiple Choice

Which of the following statements about the geographic selectivity offered by newspapers is true?

A) Newspapers offer less geographic selectivity than most other media.
B) Newspapers in large cities provide very little geographic selectivity to advertisers.
C) Newspapers provide little geographic selectivity to national advertisers.
D) Many newspapers publish several geographic or zone editions and thus provide selectivity to local advertisers.
E) Newspaper offer more geographic selectivity when compared to direct mail.