Multiple Choice
Consumers are generally receptive to advertising in magazines because:
A) the ads are relevant to them and can be of value in making a purchase decision.
B) ads in magazines are intrusive and cannot be ignored.
C) magazines are a low-involvement medium.
D) most magazines do not contain many ads,and thus,clutter is not a problem.
E) of its very short lead time.
Correct Answer:

Verified
Correct Answer:
Verified
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