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Consumers Are Generally Receptive to Advertising in Magazines Because

Question 21

Multiple Choice

Consumers are generally receptive to advertising in magazines because:


A) the ads are relevant to them and can be of value in making a purchase decision.
B) ads in magazines are intrusive and cannot be ignored.
C) magazines are a low-involvement medium.
D) most magazines do not contain many ads,and thus,clutter is not a problem.
E) of its very short lead time.

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