Multiple Choice
_____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in standardized units.
A) The column inch
B) The flat rate system
C) Standard advertising units
D) The portfolio inch
E) Agate lines
Correct Answer:

Verified
Correct Answer:
Verified
Q15: Linn's Stamp News is a newspaper written
Q16: The fact that most magazines are published
Q17: Which of the following is an example
Q18: A magazine such as Farm Journal is
Q19: Which of the following industries spends most
Q21: Consumers are generally receptive to advertising in
Q22: Which of the following statements is true
Q23: Parade and USA Weekend are examples of:<br>A)daily
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